It takes the perfect combination of nutrients to keep your dog at their healthy best. And that's why the experts at SUPERCOAT® developed SMARTBLEND®, a precise combination of high-quality natural ingredients blended with real beef, plus 22 essential vitamins and minerals. Nourish your dog with the tailored nutrition they need to bring out their best everyday.  • Healthy Digestion - Natural fibre from wholegrain cereal for a healthy digestive system  • Shiny Coat – Omega 6 for healthy skin and shiny coat • No added artificial colours or flavours • Proudly made in Australia • Active Energy - Goodness of real Australian Beef to deliver to your dog's lifestyle needs • Natural Defence - Essential vitamins, minerals and antioxidants to help support natural defences   Advice and Care: SWITCHING TO SUPERCOAT®: To avoid stomach upsets, please allow 7 to 10 days to ease transition from your dog’s current food to SUPERCOAT®. Gradually add more SUPERCOAT® and less of the previous food to your dog’s bowl until the changeover is complete.   IMPORTANT: Always have fresh, clean water available.   Feeding Guide: Please refer to the Daily Feeding table on pack, which should be taken as a guide only. Food intake will vary depending on breed, sex, weight, age, activity level, and environmental conditions.     Ingredients: Meat and meat by-products (chicken, beef) and poultry by-products; wholegrain wheat; wholegrain barley and sorghum and corn; cereal by-products and vegetable proteins; minerals, vitamins and amino acids (including calcium, phosphorus, sodium, chloride, potassium, manganese, zinc, iron, copper, iodine, vitamin A, vitamin E, vitamin B1, vitamin B2, vitamin B3, vitamin B5, vitamin B6, vitamin B12, vitamin D, choline & folic acid).

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Pure Life Natural Boost Puppy Salmon is a complete meal made of freeze-dried 100% real meat and high-protein kibble. It is single-animal protein, grain-free, high-protein for puppy growth, increased calcium, and enriched with superfoods. Australian made and owned.   Ingredients: Salmon meal & freeze dried meat,  Pea protein, Chickpeas, Faba beans, Canola oil with mixed tocopherols & rosemary extract, Salmon gravy, Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline), Alfalfa, Sunflower oil, Salt, Potato starch, Flax seed oil, Chicory extract, Fish oil,Taurine, DL Methionine, Coconut oil, Yucca Extract, Emu oil, Carrot, Yoghurt powder, Spinach powder, Broccoli powder, Kale powder, Lucerne Meal, Dried Apple, Tomato Powder, Chia Seed, Kelp powder,Sweet Potato powder, Tumeric, Almond flour, Parsley,Sumac, Tea Green,Blueberry Extract, Cranberry Extract   Pure Life Puppy should be gradually introduced into your Puppy's Diet over a period of 7-10 days. Store in a cool dry place. Always ensure your puppy has clean water available at all times.

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SavourLife Essentials Ocean Fish with Veggies & Rice is an all-natural, Australian-made and affordable food; made with 60% of protein sourced from high-quality Australian meat. Packed with seasonal vegetables, fish oil, plus vitamins, minerals, natural pre-biotics and amino acids, tailored to meet the nutritional needs of adult dogs. There are absolutely no artificial flavours, colours or preservatives. Fish is a protein rich meat source with high levels of essential amino acids which aid in muscle development. It is naturally packed with omega-3 fatty acids EPA and DHA, which play an integral role in promoting healthy skin and coat along with helping reduce inflammation on the joints and digestive system. Its high palatability makes it an irresistible choice for your dog.   Ingredients: Fish Meal, Chicken Meal, Chickpeas, Field Peas, Sorghum, Wheat, Oats, Poultry Oil, Rice, Natural Flavouring, Alfalfa, Vitamins & Minerals & Amino Acids, Sea Salt, Seasonable Vegetable Mix, Fish Oil, Chicory Root (Natural Prebiotic), Yucca Schidigera Extract, Natural Antioxidants (including Rosemary Extract and Green Tea).

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SavourLife Chicken Mature 7+ is a complete food specifically tailored to address older dogs' digestion and dietary needs, with reduced protein, calories, and fat. It’s made in Australia with Australian Chicken and the best ingredients and inclusions like fish oil, for a soft and silky coat, as well as antioxidants like blueberries, that help prevent cell damage. We’ve added Coconut Oil which is scientifically proven to boost brain function by providing a dog’s brain with an alternative energy source to keep their minds healthy and active. The extra inclusion of Glucosamine and Chondroitin supports overall joint health, keeping your dog mobile and active. Plus, it’s grain free, gluten free and hypoallergenic, and contains no artificial colours, flavours or preservatives.  Ingredients: Chicken Meal, Tapioca, Field Peas, Chickpeas, Poultry Oil, Alfalfa, Natural Flavouring, Fish Oil, Coconut Oil, Vitamins & Minerals & Amino Acids, Flaxseed, Sea Salt, Yucca Schidigera Extract, Chicory Root (Natural Prebiotic), Glucosamine & Chondroitin, Tomato, Sweet Potato, Kelp, Carrot, Broccoli, Blueberries, Natural Antioxidants (including Rosemary Extract and Green Tea).

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OPTIMUM™ Adult All Breeds with Chicken, Vegetables & Rice wet food is expertly formulated with high quality protein sources and wholegrains to provide a nutritionally complete and balanced meal that your dog can enjoy every day. BIOAVAILABILITYAll products within the OPTIMUM range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.   Ingredients: Chicken; rice; gelling agents; vegetable fibre; minerals; vitamins; antioxidants; garlic; plant extracts.

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Aimed at restricting weight gain in older pets by reducing fat content and supporting their metabolism, this carefully-curated wet food is highly digestible and sure to keep your furry friends satisfied while maintaining a healthy weight.ADVANCE™ products are scientifically formulated to help support dog health. Made locally from our home in North East Victoria by leading dog nutritionists for over 20 years.A unique knowledge of the needs of Australian dogs sees us sourcing and blending high quality ingredients to create a range of specifically tailored foods. Recommended by top breeders and professional dog groups.OMEGA 6 PLUS ZINCFor a healthy skin & coat, with reduced coat scale.LOW CALORIE CONTENTAssists in restricting weight gain to help support a longer life.TEMPTS FUSSY EATERSGreat taste guaranteedNO ADDED PRESERVATIVESAUSTRALIAN MADE   Ingredients: Chicken; Sheep; Rice; Gelling Agents; Vegetable Oil; Minerals and Vitamins; Vegetable Fiber; Taurine; Antioxidants; Plant Extracts

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SavourLife Essentials Australian Lamb with Veggies & Rice is an all-natural, Australian-made and affordable food; made with a minimum of 60% protein sourced from high-quality Australian meat. It’s packed with natural prebiotics, fibre, omega 3 & 6, plus added vitamins, minerals, and amino acids to support the nutritional needs of adult dogs. There are absolutely no artificial flavours, colours or preservatives.  Lamb is a rich source of protein and essential amino acids that help support muscle development and overall health. This AAFCO-compliant formula promotes healthy digestion, skin, coat, and vitality in a natural and holistic way.   Advice and Care: PET FOOD ONLY. Store in a cool, dry place away from direct sunlight.  Ensure seal is closed after use. Make sure there is always clean, fresh water available.   Feeding Guide: Dog Weight (kg) = grams/day : 1 to 5 = 22-85g, 5 to 10 = 85-135g, 10 to 20 = 135g-230g, 20 to 35kg = 230g-385g, 35kg + = 385g + 90g for every additional 10kg in weight   Ingredients: Lamb Meal, Sorghum, Rice, Field Peas, Wheat, Chicken Meal, Poultry Oil, Oats, Natural Flavouring (Chicken), Alfalfa, Vegetable Oil, Vitamins & Minerals & Amino Acids, Seasonable Vegetable Mix, Fish Oil, Chicory Root (Natural Prebiotics), Yucca Schidigera Extract, Natural Antioxidants (including Rosemary Extract and Green Tea)

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AVAILABLE AT SELECTED STORES - Click here to view stockists   Prime100 Pea & Algae Oil is a novel, hypoallergenic, non-meat-based elimination diet, made specifically for dogs with suspected allergies and/or sensitivities. This diet is complete and balanced for adult dogs and contains natural anti-inflammatory and antihistamine ingredients.  Formulated with essential amino acids lysine and methionine, natural digestive enzymes, and prebiotics, to help improve gastrointestinal immunity. Added taurine to support heart function, vision, and fat digestion. Low in fat, which is ideal for dogs with pancreatitis, and low in phosphorous to support dogs with renal issues.  Our functional protein, select ingredient diets are made in small batches and packed raw in their final packaging, then gently steam cooked and allowed to rest for up to 24 hours. Serve straight from your fridge! Available in 2kg.   Advice and Care: Store between 0-4 degrees celsius.   Feeding Guide: 350 grams per 10kg bodyweight. This is a guide only, please feed to body condition score.   Ingredients: Tapioca, carrots, pea protein isolate, pumpkin, sweet potato, broccoli, bamboo fibre, natural flavour, functional oils (algae, flaxseed, sunflower, evening primrose, coconut), vitamins & minerals, seaweed extract, salt, potato, chicory root extract, taurine, parsley, turmeric, essential amino acids, celery seed powder, natural digestive enzymes. Zero Grain, Gluten & GMO.

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AVAILABLE AT SELECTED STORES - Click here to view stockists   Prime100 Lamb & Rosemary is a single protein diet specifically designed for active dogs and puppies. Complete and balanced for dogs of all ages and breeds, including giant breeds. No added artificial colours, flavours, or preservatives. Formulated with natural sources of essential amino acids and dietary fats to help sustain energy. Containing essential nutrients for muscular and brain development, and essential fatty acids and omegas for skin and coat health. With added natural digestive enzymes to help improve gastrointestinal health and added functional oils rich in EPA and DHA for optimum health. Our functional protein, select ingredient diets are made in small batches and packed raw in their final packaging, then gently steam cooked and allowed to rest for up to 24 hours. Serve straight from your fridge! Available in 2kg.   Advice and Care: Store between 0-4 degrees celsius.   Feeding Guide: 250 grams per 10kg bodyweight. This is a guide only, please feed to body condition score.   Ingredients: Australian Lamb, tapioca, bamboo fibre, potato, vitamins & minerals, functional oils (algae, flaxseed, sunflower, evening primrose), salt, chicory root extract, taurine, rosemary, celery seed powder, natural digestive enzymes.

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It takes the perfect combination of nutrients to keep your dog at their healthy best. And that's why the experts at SUPERCOAT® developed SMARTBLEND®, a precise combination of high-quality natural ingredients blended with real chicken, plus 22 essential vitamins and minerals. Nourish your dog with the tailored nutrition they need to bring out their best everyday. • Calorie Controlled- Appropriate protein and fat ratio to help maintain healthy weight or help promote weight loss  • High in Fibre - High in fibre to help your dog feel fuller for longer • Healthy Digestion - Natural fibre from wholegrain cereal for a healthy digestive system • Natural Defence - Essential vitamins, minerals and antioxidants to help support natural defences • No added artificial colours or flavours • Proudly made in Australia   Advice and Care: SWITCHING TO SUPERCOAT®: To avoid stomach upsets, please allow 7 to 10 days to ease transition from your dog’s current food to SUPERCOAT®. Gradually add more SUPERCOAT® and less of the previous food to your dog’s bowl until the changeover is complete.   IMPORTANT: Always have fresh, clean water available.   Feeding Guide: Please refer to the Daily Feeding table on pack, which should be taken as a guide only. Food intake will vary depending on breed, sex, weight, age, activity level, and environmental conditions.     Ingredients: Meat and meat by-products (chicken, beef) and poultry by-products; wholegrain wheat; wholegrain barley and sorghum and corn; cereal and plant by-products and vegetable proteins; minerals, vitamins and amino acids (including calcium, phosphorus, sodium, chloride, potassium, manganese, zinc, iron, copper, iodine, vitamin A, vitamin E, vitamin B1, vitamin B2, vitamin B3, vitamin B5, vitamin B6, vitamin B12, vitamin D, choline & folic acid).

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The first year of your dog's life is crucial to their long-term health, which is why they need nutrition specifically formulated to nourish their developing bodies and minds. PRO PLAN Puppy Medium Breed Chicken Dry Dog Food with Colostrum and Probiotics combines all the essential nutrients that puppies need, including colostrum - proven to boost the immune system and protect them from common intestinal upsets. These recipes help provide targeted benefits, such as high digestibility and high nutrient absorption to support your dog's long-term health. Now with PRO PLAN, you can nourish your dog’s microbiome with Probiotics to support their gut, immune and overall health.   Key Benefits: Real chicken #1 ingredient Colostrum provides good nutrition for your puppy to develop a healthy immune system Fortified with guaranteed live Probiotics for digestive and immune health DHA from omega-rich fish oil helps nourish brain and vision development Highly digestible, quality ingredients for superior nutrient absorption High Protein   Ingredients: Chicken meal and chicken (37%);  brewers rice; whole grain wheat; oats; animal fat; wheat gluten; animal digest; barley; beet pulp; minerals, vitamins, amino acids (including calcium, phosphorous, sodium, chloride, potassium, magnesium, zinc, iron, manganese, copper, selenium,  iodine, aluminosilicate, vitamin A, B vitamins, vitamin C, vitamin D, vitamin E, choline, folic acid); fish meal and fish oil (source of DHA); colostrum (0.1%) and natural antioxidants, dried Bacillus coagulans fermentation product   Always have fresh, clean water available. Although you will be keen to see the difference PRO PLAN can make in your dog, please allow 7 – 10 days to transition from their current food.  This enables your dog’s digestive enzymes to gradually adapt to the change in ingredient and nutritional content, assisting with the proper digestion of the food and helping prevent stomach upsets.  Each day, simply feed a little less of the previous food and a little more of PRO PLAN until you are feeding PRO PLAN exclusively.

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PRO PLAN Adult Small & Toy Breed Chicken Dry Dog Food with Probiotics provides advanced, everyday nutrition backed by scientifically proven benefits. Real Chicken is the #1 ingredient, and is formulated with highly digestible, quality ingredients for superior nutrient absorption. These recipes help provide targeted benefits, such as high digestibility and high nutrient absorption to support your dog's long-term health. The small, bite-sized kibble makes chewing easier for small or toy breed dogs. Now with PRO PLAN, you can nourish your dog's microbiome with Probiotics to support their gut, immune and overall health.   Key Benefits: Real chicken #1 ingredient Fortified with guaranteed live Probiotics for digestive and immune health Concentrated nutrients to support the faster metabolism on small breed dogs Inulin - a prebiotic from chicory, proven to balance intestinal micro flora Key nutrients, including taurine to support healthy heart functions Formulated to reduce tartar formation. Calcium, phosphorous and other minerals help build strong bones and teeth   Ingredients: Chicken meal and Chicken (36%); brewers rice; oats; whole grain wheat; animal fat; wheat gluten; barley; animal digest; beet pulp; minerals, vitamins, amino acids (including calcium, phosphorous, sodium, chloride, potassium, magnesium, zinc, iron, manganese, copper, selenium,  iodine, aluminosilicate, vitamin A, B vitamins, vitamin C, vitamin D, vitamin E, choline, folic acid); fish oil (source of Omega-3 fatty acids); chicory (source of inulin) and natural antioxidants; dried Bacillus coagulans fermentation product.   Always have fresh, clean water available. Although you will be keen to see the difference PRO PLAN can make in your dog, please allow 7 – 10 days to transition from their current food.  This enables your dog’s digestive enzymes to gradually adapt to the change in ingredient and nutritional content, assisting with the proper digestion of the food and helping prevent stomach upsets.  Each day, simply feed a little less of the previous food and a little more of PRO PLAN until you are feeding PRO PLAN exclusively.

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