OPTIMUM™ Adult All Breeds with Chicken, Vegetables & Rice dry food is expertly formulated with high quality protein sources and wholegrains to provide a nutritionally complete and balanced meal that your dog can enjoy every day.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.SKIN & COAT HEALTHThe OPTIMUM range is enriched with a blend of zinc and omega 6. Scientific studies have shown that a blend of zinc and omega 6 delivers a healthy skin and coat.BIOAVAILABILITYAll products within the OPTIMUM Dry Dog range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.HEALTHY DIGESTION The inclusion of wholegrains and beet pulp in OPTIMUM provides a natural source of fibre. This helps to control intestinal transit and maximise nutrient absorption, resulting in smaller, firmer stools.DENTAL DEFENCE Like humans, maintaining good oral hygiene for dogs is an important factor of good health. The specifically designed OPTIMUM dental system helps to reduce plaque build-up and helps protect teeth and gums. The mechanical action of chewing the crunchy dry kibble, in combination with the active ingredient (sodium tripolyphosphate) helps promote good oral hygiene.HEART HEALTHThe unique OPTIMUM dry product formulation contains high levels of chicken, providing a natural source of arginine. Scientific studies have shown that arginine in conjunction with vitamin E help to maintain healthy blood circulation and cardiac function.   Ingredients: Meat & meat by-product (poultry); wheat and/or corn; sorghum and/or barley and/or rice; natural flavour (chicken); beet pulp; vegetables; vitamins & minerals; salt; sodium tripolyphosphate; antioxidants; amino acid.

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OPTIMUM™ Adult Large/Giant Breeds with Chicken, Vegetables & Rice dry food is specially designed with larger pieces, natural sources of glucosamine to help maintain joint health and added beet pulp fibre to help to control intestinal transit and maximise nutrient absorption.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.SKIN & COAT HEALTHThe OPTIMUM range is enriched with a blend of zinc and omega 6. Scientific studies have shown that a blend of zinc and omega 6 delivers a healthy skin and coat.BIOAVAILABILITYAll products within the OPTIMUM Dry Dog range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.HEALTHY DIGESTION The inclusion of wholegrains and beet pulp in OPTIMUM provides a natural source of fibre. This helps to control intestinal transit and maximise nutrient absorption, resulting in smaller, firmer stools.DENTAL DEFENCE Like humans, maintaining good oral hygiene for dogs is an important factor of good health. The specifically designed OPTIMUM dental system helps to reduce plaque build-up and helps protect teeth and gums. The mechanical action of chewing the crunchy dry kibble, in combination with the active ingredient (sodium tripolyphosphate) helps promote good oral hygiene.HEART HEALTH The unique OPTIMUM dry product formulation contains high levels of chicken, providing a natural source of arginine. Scientific studies have shown that arginine in conjunction with vitamin E help to maintain healthy blood circulation and cardiac function.JOINT HEALTH Contains high levels of chicken, providing a natural source of glucosamine. Glucosamine contains the natural building blocks for cartilage to help maintain joint health. This is particularly important for older dogs who are more prone to joint health problems.   Ingredients: Wheat and/or corn; meat & meat by-product (poultry); sorghum and/or barley and/or rice; natural flavour (chicken); vegetables; beet pulp; vitamins & minerals; salt; inulin; sodium tripolyphosphate; antioxidants; amino acid.

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OPTIMUM™ Puppy All Breeds with Chicken dry food contains a balanced level of vitamins and minerals, including calcium, phosphorus, colostrum and enhanced levels of DHA to help support healthy growth and development in puppies up to 12 months old.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.SKIN & COAT HEALTHThe OPTIMUM range is enriched with a blend of zinc and omega 6. Scientific studies have shown that a blend of zinc and omega 6 delivers a healthy skin and coat.BIOAVAILABILITYAll products within the OPTIMUM Dry Dog range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.HEALTHY DIGESTION The inclusion of wholegrains and beet pulp in OPTIMUM provides a natural source of fibre. This helps to control intestinal transit and maximise nutrient absorption, resulting in smaller, firmer stools.DENTAL DEFENCE Like humans, maintaining good oral hygiene for dogs is an important factor of good health. The specifically designed OPTIMUM dental system helps to reduce plaque build-up and helps protect teeth and gums. The mechanical action of chewing the crunchy dry kibble, in combination with the active ingredient (sodium tripolyphosphate) helps promote good oral hygiene.COLOSTRUMPuppy contains colostrum, a high-quality source of nutrients which helps provide ideal gastrointestinal health during weaning and growth.GROWING TEETH AND BONESContains a balanced level of vitamins and minerals, including an optimal level of calcium and phosphorus to help support the growth of healthy teeth, and strong bones in larger breeds.BRAIN AND VISION DEVELOPMENTPuppy Dry Dog Food contains enhanced levels of DHA to help support brain and vision development. Scientific studies have found that optimised levels of DHA can assist your puppy during growth and development.   Ingredients: Meat & meat by-product (poultry); wheat and/or rice; sorghum and/or barley and/or corn; cereal protein; natural flavour (chicken); vitamins & minerals; beet pulp; salt; sodium tripolyphosphate; antioxidants; fish oil; vegetable oil; colostrum.

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OPTIMUM™ Senior 7+ dry food has been formulated with a natural source of glucosamine, higher protein, and concentrated vitamin & mineral levels to help support the health and vitality of older dogs 7 years+ (6 years+ for Giant Breeds >50kg).Key Benefits:NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.SKIN & COAT HEALTHThe OPTIMUM range is enriched with a blend of zinc and omega 6. Scientific studies have shown that a blend of zinc and omega 6 delivers a healthy skin and coat.BIOAVAILABILITYAll products within the OPTIMUM Dry Dog range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life. HEALTHY DIGESTION The inclusion of wholegrains and beet pulp in OPTIMUM provides a natural source of fibre. This helps to control intestinal transit and maximise nutrient absorption, resulting in smaller, firmer stools.DENTAL DEFENCE Like humans, maintaining good oral hygiene for dogs is an important factor of good health. The specifically designed OPTIMUM dental system helps to reduce plaque build-up and helps protect teeth and gums. The mechanical action of chewing the crunchy dry kibble, in combination with the active ingredient (sodium tripolyphosphate) helps promote good oral hygiene.HEART HEALTH The unique OPTIMUM dry product formulation contains high levels of chicken, providing a natural source of arginine. Scientific studies have shown that arginine in conjunction with vitamin E help to maintain healthy blood circulation and cardiac function.JOINT HEALTH Contains high levels of chicken, providing a natural source of glucosamine. Glucosamine contains the natural building blocks for cartilage to help maintain joint health. This is particularly important for older dogs who are more prone to joint health problems.SUPPORTS AGEING DOGS Specifically designed to support the health of your older dog. Higher protein and concentrated vitamin and mineral levels help to increase nutrient availability, helping your dog continue to live a long, happy life.   Ingredients: Meat & meat by-product (poultry); wheat and/or corn; sorghum and/or barley and/or rice; natural flavour (chicken); beet pulp; vegetables; vitamins & minerals; salt; sodium tripolyphosphate; antioxidants; amino acid.

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OPTIMUM™ Puppy Large/Giant Breeds with Chicken dry food has been formulated with optimal levels of calcium and phosphorus to support the growth and development of healthy teeth and strong bones in larger breed puppies up to 24 months.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.SKIN & COAT HEALTHThe OPTIMUM range is enriched with a blend of zinc and omega 6. Scientific studies have shown that a blend of zinc and omega 6 delivers a healthy skin and coat.BIOAVAILABILITYAll products within the OPTIMUM Dry Dog range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.HEALTHY DIGESTION The inclusion of wholegrains and beet pulp in OPTIMUM provides a natural source of fibre. This helps to control intestinal transit and maximise nutrient absorption, resulting in smaller, firmer stools.DENTAL DEFENCE Like humans, maintaining good oral hygiene for dogs is an important factor of good health. The specifically designed OPTIMUM dental system helps to reduce plaque build-up and helps protect teeth and gums. The mechanical action of chewing the crunchy dry kibble, in combination with the active ingredient (sodium tripolyphosphate) helps promote good oral hygiene.COLOSTRUMPuppy contains colostrum, a high-quality source of nutrients which helps provide ideal gastrointestinal health during weaning and growth.GROWING TEETH AND BONESContains a balanced level of vitamins and minerals, including an optimal level of calcium and phosphorus to help support the growth of healthy teeth, and strong bones in larger breeds.BRAIN AND VISION DEVELOPMENTPuppy Dry Dog Food contains enhanced levels of DHA to help support brain and vision development. Scientific studies have found that optimised levels of DHA can assist your puppy during growth and development.   Ingredients: Meat & meat by-product (poultry); wheat and/or rice; sorghum and/or barley and/or corn; cereal protein; natural flavour (chicken); vitamins & minerals; beet pulp; salt; sodium tripolyphosphate; antioxidants; fish oil.

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OPTIMUM™ Adult All Breeds with Beef, Vegetables & Rice wet food is expertly formulated with high quality protein sources and wholegrains to provide a nutritionally complete and balanced meal that your dog can enjoy every day.BIOAVAILABILITYAll products within the OPTIMUM range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.   Ingredients: Meat (chicken, beef, sheep &/or pork &/or turkey); rice; gelling agents; vegetable oil; vegetable fibre; amino acids; vitamins & minerals; colouring agent; natural flavour (including garlic); plant extracts (contain natural antioxidants).

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OPTIMUM™ Adult All Breeds with Kangaroo, Vegetables & Rice wet food is expertly formulated with high quality protein sources and wholegrains to provide a nutritionally complete and balanced meal that your dog can enjoy every day.GRAIN FREE FORMULATIONFormulated without grains or gluten to provide adult dogs with a diet high in protein with added essential vitamins and minerals.   Ingredients: Meat (chicken, kangaroo, beef, sheep &/or pork); vegetable gelling agents; vegetable fibre; vegetable oil; vitamins & minerals; colouring agent; natural flavour (including garlic); amino acids; plant extracts (contain natural antioxidants).

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OPTIMUM™ Puppy All Breeds with Chicken wet food contains a balanced level of vitamins and minerals, including calcium, phosphorus, colostrum and enhanced levels of DHA to help support healthy growth and development in puppies up to 12 months old.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.BRAIN AND VISION DEVELOPMENT Contains enhanced levels of DHA to help support brain and vision development. Scientific studies have found that optimised levels of DHA can assist your puppy during growth and development.   Ingredients: Meat (chicken, beef, sheep &/or pork &/or turkey); rice; gelling agents; fish oil; vitamins & minerals; vegetable oil; vegetable fibre; amino acids;  colouring agent; plant extracts (contain natural antioxidants).

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OPTIMUM™ Puppy All Breeds with Chicken dry food contains a balanced level of vitamins and minerals, including calcium, phosphorus, colostrum and enhanced levels of DHA to help support healthy growth and development in puppies up to 12 months old.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.SKIN & COAT HEALTHThe OPTIMUM range is enriched with a blend of zinc and omega 6. Scientific studies have shown that a blend of zinc and omega 6 delivers a healthy skin and coat.BIOAVAILABILITYAll products within the OPTIMUM Dry Dog range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.HEALTHY DIGESTIONThe inclusion of wholegrains and beet pulp in OPTIMUM provides a natural source of fibre. This helps to control intestinal transit and maximise nutrient absorption, resulting in smaller, firmer stools.DENTAL DEFENCELike humans, maintaining good oral hygiene for dogs is an important factor of good health. The specifically designed OPTIMUM dental system helps to reduce plaque build-up and helps protect teeth and gums. The mechanical action of chewing the crunchy dry kibble, in combination with the active ingredient (sodium tripolyphosphate) helps promote good oral hygiene.COLOSTRUMPuppy contains colostrum, a high-quality source of nutrients which helps provide ideal gastrointestinal health during weaning and growth.GROWING TEETH AND BONESContains a balanced level of vitamins and minerals, including an optimal level of calcium and phosphorus to help support the growth of healthy teeth, and strong bones in larger breeds.BRAIN AND VISION DEVELOPMENTPuppy Dry Dog Food contains enhanced levels of DHA to help support brain and vision development. Scientific studies have found that optimised levels of DHA can assist your puppy during growth and development.   Ingredients: Meat & meat by-product (poultry); wheat and/or rice; sorghum and/or barley and/or corn; cereal protein; natural flavour (chicken); vitamins & minerals; beet pulp; salt; sodium tripolyphosphate; antioxidants; fish oil; vegetable oil; colostrum.

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OPTIMUM™ Adult All Breeds with Chicken, Vegetables & Rice wet food is expertly formulated with high quality protein sources and wholegrains to provide a nutritionally complete and balanced meal that your dog can enjoy every day. BIOAVAILABILITYAll products within the OPTIMUM range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.   Ingredients: Chicken; rice; gelling agents; vegetable fibre; minerals; vitamins; antioxidants; garlic; plant extracts.

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OPTIMUM™ Toy/Small Breeds dry food is designed with smaller pieces, is rich in antioxidants and has been formulated with controlled levels of calcium and phosphorus to help support Urinary Tract Health.NATURAL DEFENCE SUPPORTThe OPTIMUM range contains a blend of antioxidants which, as part of balanced nutrition, help support their natural defences.SKIN & COAT HEALTHThe OPTIMUM range is enriched with a blend of zinc and omega 6. Scientific studies have shown that a blend of zinc and omega 6 delivers a healthy skin and coat.BIOAVAILABILITYAll products within the OPTIMUM Dry Dog range have been developed with high quality protein sources to ensure excellent nutrient absorption and BIOAVAILABILITY. Meaning that high levels of nutrients are absorbed by the body so that your dog can get the most out of their food and more out of life.HEALTHY DIGESTIONThe inclusion of wholegrains and beet pulp in OPTIMUM provides a natural source of fibre. This helps to control intestinal transit and maximise nutrient absorption, resulting in smaller, firmer stools.DENTAL DEFENCELike humans, maintaining good oral hygiene for dogs is an important factor of good health. The specifically designed OPTIMUM dental system helps to reduce plaque build-up and helps protect teeth and gums. The mechanical action of chewing the crunchy dry kibble, in combination with the active ingredient (sodium tripolyphosphate) helps promote good oral hygiene.HEART HEALTHThe unique OPTIMUM dry product formulation contains high levels of chicken, providing a natural source of arginine. Scientific studies have shown that arginine in conjunction with vitamin E help to maintain healthy blood circulation and cardiac function.URINARY TRACT HEALTHSmall breed dogs are more susceptible to urinary tract infections. OPTIMUM Adult Small Breeds contains controlled levels of minerals which has a positive effect on urinary tract health.   Ingredients: Meat & meat by-product (poultry); wheat and/or corn; sorghum and/or barley and/or rice; natural flavour (chicken); beet pulp; vegetables; vitamins & minerals; salt; sodium tripolyphosphate; antioxidants; amino acid.

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OPTIMUM™ Adult Healthy Weight with Chicken, Vegetables & Rice wet food is a balanced and nutritionally complete dry food which has been formulated with lower calorie and fat levels to help control your dog’s weight, helping them lead a healthy life.HEALTHY WEIGHT MAINTENANCE Designed to maintain vitamin and mineral intake whilst consuming fewer calories to help your dog reduce weight naturally. Meal time is important for your dog, which is why the OPTIMUM Healthy Weight formulation does not compromise on taste or nutrition.   Ingredients: Meat (chicken, beef, lamb &/or pork); rice; gelling agents; minerals; vegetable fibre; vegetable oil; antioxidants (including marigold meal); natural flavours (including garlic); vitamins.

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